AOCVCB focuses on promoting Anaheim and Orange County visitors, ensuring Orange County remains a destination of choice. A strong visitor market strengthens the economy. In 2005, 44.7 million people visited Orange County, translating into more than $7.8 billion spent on local products and services. Visitor spending translates into millions of dollars contributed to our community tax revenues. A strong visitor market strengthens the impact of member organizations and businesses as a healthy and vital part of our economy. Therefore, a strong visitor market has a direct correlation with the need for member products and services. The Bureau provides opportunities for members to do advance target marketing and forecasting based on groups scheduled to come to Orange County. Member listings in AOCVCB publications increase marketing and sales exposure for members. AOCVCB offers businesses the sales and marketing platforms to reach visitors and provides opportunities to increase each member's market share.